Every summer in the K-pop industry, there’s an unwritten battle for a standout song of the summer track among its girl groups. Most chart-toppers have come in the form of breezy anthems (most notably Sistar’s string of smashes from 2012 to 2015), but (G)I-DLE have also delivered an annual summer success since their 2018 debut with a range of sounds. After the dark and sinister “Hann (Alone)” and last year’s ‘90s-inspired hip-hop cut “Uh Oh,” the multinational sextet takes the feel-good approach with “Dumdi Dumdi.”
Introduced at an online media showcase earlier today (August 3) in Seoul, the new track “Dumdi Dumdi” delivers another side of (G)I-DLE with a flirty and fun cut boasting booming percussion, light Latin-pop influences and a subtle incorporation of the dependably catchy whistle hook. The girls shout out their intention to “turn up my summer” along with a TikTok-ready dance break featuring an easy-to-follow drum and finger choreography.