Interscope is expanding its promising roster of K-Pop stars with its newest signee, rising star and former I.O.I. member, Somi.
The idol’s current company, The Black Label — a subsidiary label of YG Entertainment who manage the likes of Blackpink, BigBang, and iKon – has partnered with Interscope, who will represent the 19-year-old, bilingual singer worldwide, outside of Asia.
The Canadian-Korean singer, Jeon Somi, first came to prominence after winning the survival reality program Produce 101 and later as a member of the girl-group I.O.I. She made her solo debut in 2019 with her single “Birthday.” Along with the news of her US-label signing, she also released a teaser trailer of the music video for her forthcoming single “What You Waiting For,” set for release on July 22.
“I’m very excited to join the Interscope and Universal Music family,” Somi said of the signing, speaking with Variety. “They have a great roster of artists I love and a long history of breaking acts. I’m looking forward to the next steps in my career and can’t wait to share my music with the world!”