China Baidu V Bar, V’s biggest fan club in China, is putting up the first ‘TV trigger advertisement’ for a K-pop idol. It will be broadcast across all Mnet programs.
‘TV trigger advertisement,‘ which has primarily been used for corporate and drama promotions, is a method of advertising that induces publicity effects and participation in events by showing triggers to a variety of target audiences while they are watching TV. It is a two-way interactive advertisement that is gaining prominence in the smart TV era, replacing the traditional one-way TV advertisement.
V’s advertisement will run for two weeks, from June 10 to June 24. It will be broadcast from 7:00 a.m. to 1:00 a.m. KST across all programs on Mnet, Korea’s largest music channel. The total number of exposures exceeds 10 million.